Music Academy Bus Conversion

The Bus Business designed and delivered a bespoke double-decker bus conversion for JBL, creating a mobile music experience to support the brand’s Music Academy tour. The bus was transformed into an immersive promotional platform featuring a purpose-built audition and recording booth, high-impact audio-visual systems and branded interior environments. Deployed in key urban locations, the project demonstrates how The Bus Business creates mobile experiential spaces that connect premium brands with audiences through music, technology and live engagement.