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The Bus Business transformed a custom double-decker bus for into a high-impact mobile beauty pop-up, blending live event energy with a premium brand experience. Designed as an immersive fashion and beauty activation, the bus combined bold pink branding, rock-inspired interiors, interactive product trials, and cutting-edge AV to attract crowds in busy urban locations. The result was a visually striking, experiential marketing platform that brought e.l.f.’s Eyes, Lips, Face identity directly to consumers, creating buzz, engagement, and a VIP-style beauty destination on wheels.
Yes. We manage logistics and transport as part of our service.
Yes. We can design and build a bespoke bus tailored to your brief.
Yes. We can provide trained staff to support your event.
Yes, we do. We are based in Oxford and can provide secure storage.