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The Bus Business transformed a custom double-decker bus for into a high-impact mobile beauty pop-up, blending live event energy with a premium brand experience. Designed as an immersive fashion and beauty activation, the bus combined bold pink branding, rock-inspired interiors, interactive product trials, and cutting-edge AV to attract crowds in busy urban locations. The result was a visually striking, experiential marketing platform that brought e.l.f.’s Eyes, Lips, Face identity directly to consumers, creating buzz, engagement, and a VIP-style beauty destination on wheels.
Yes. We offer both short-term and long-term hire options.
The Bus Business designs, builds and transports bespoke vehicles for events, promotions and brand activations.
Yes. We can provide trained staff to support your event.
Yes, we do. We are based in Oxford and can provide secure storage.