No items found.
No items found.
The Bus Business transformed a custom double-decker bus for into a high-impact mobile beauty pop-up, blending live event energy with a premium brand experience. Designed as an immersive fashion and beauty activation, the bus combined bold pink branding, rock-inspired interiors, interactive product trials, and cutting-edge AV to attract crowds in busy urban locations. The result was a visually striking, experiential marketing platform that brought e.l.f.’s Eyes, Lips, Face identity directly to consumers, creating buzz, engagement, and a VIP-style beauty destination on wheels.